ADVERTISING RATES - THE PRODUCT GUIDE
Rates effective 7 April 2008

AD SIZE
£
$
Full Page
5,859
11,366
9,461
 
Double Page Spread (DPS)
11,160
21,652
18,027
 
Half Page
3,337
6,474
5,392
 
Quarter Page
2,052
3,981
3,310
 
Junior Double Page Spread
6,681
12,961
10,788
 
PREMIUM POSITIONS
£
$
Front Cover
26,856
52,101
43,377
 
Inside Front Cover
9,530
18,488
15,383
 
Outside Back Cover
13,271
25745
21,434
 
Inside Back Cover
7,457
14,467
12,044
 
1st Right Hand Page
7,170
13,911
11,575
 
2nd-4th Right Hand Page
6,867
13,322
11,093
 
5th-20th Right Hand Page
6,571
12,748
10,612
 
1st Double Page Spread
13,645
26,471
22,040
 
2nd-4th Double Page Spread
13,078
25,371
       21174
 
Inside Front Cover - 3 page gatefold
14,862
28,832
24,003
 
Outer Spine
3,190
6,188
5,150
 
Divider (one side only)
7,557
14,660
12,206
 
Divider (both sides)
12,092
23,459
19,528
 
INSERTS
£
$
0-10 grms (per thousand)
530
1,028
873
 
add for every additional 5 grms (per thousand)
82
160
137
 
Bound (as above) plus
5,828
11,304
9,409
 
EXTRAS £ $
Pantone

1,517

2,943

2,424

Metallic

2,256

4,376

3,585


Positions other than those stated +20%.